Why buy a floor standing digital signage touch screen, when you can hire a unit?

Digital signage is a current trend which has evolved into a technical revelation over the last few years into a huge, multi million dollar business.  It suits many purposes with its electronic visual display, multi level advertising, way-finding, infomercials and travel bulletins, which can often be seen within airport terminal buildings, shopping malls, medical and educational facilities.  Hiring a unit before investing in one can be a cost-saving exercise whilst weighing up the pros and cons for your facility (definitely more pros than cons!).

Uses of an interactive display

There are many uses of a free standing digital signage touch screen, where technology can be found in our every day lives;

• Games consoles
• All-in-one computers
• Electronic tablets
• Smart phone
• Personal digital assistants
• Heavy industrial environments
• Medical facilities

Wayfinding at hospitals

People often find it an inconvenience to be unfamiliar with a hospital layout or extensive college campus, so empowering them to use their own initiative to get from A to B, offers a more relaxed and stress free experience, particularly if they are already anxious about an appointment or meeting.  Wayfinding at hospitals principally, is beneficial to staff, patients and visitors and can cut down manpower costs.  There are many departments and sub divisions within a hospital environment which can be difficult to navigate, but utilizing the touch screen facility on an interactive digital signage screen enables a person to access a direct route.  Traditionally the floor has been painted with colored lines and arrows, yet this is still applicable as additional reassurance en route. The screen also recognizes multi-touch gestures and responds to them.

DOOH UK Limited provide digital signage hire solutions.

Touch kiosk and floor standing digital signage touch screen

An interactive kiosk is simply an interactive screen which reacts directly to whatever virtual button is touched on the sensitive screen.  It can be a wayfinding device, a platform for promoting advertisements or for accessing information, i.e. within a tourist information facility; offering accommodation, restaurants and attractions, at the touch of the screen.  This is in place of a keyboard and mouse, which can be easily damaged, through deliberate or accidental damage.  Most touch kiosk units are floor standing, as they are large heavy structures and can be over 6 foot tall.  They are slim units which house the infrastructure required for the electronic hardware to work.

Free standing branding utilizing a floor standing digital signage touch screen

Free standing branding refers to a particular product or service which is dedicated to an independent digital signage screen, which only displays one exacting product or brand.  Each has its own brand colors, logo and character which are easily recognizable and the uses of a touch screen enable the customer to participate directly.  A dedicated digital display screen hosts just one brand campaign, whereas other touch kiosk and plasma screens may feature several.  Obviously the costs for one company to have a dedicated free standing branding campaign could run into many thousands of dollars, but is an effective crusade.

Sharing the screen on a scheduled basis is the most common and cost effective way of advertising on a floor standing digital signage touch screen , where DOOH Ltd will be pleased to advise you.